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Bears are concerned ESPN Bet achieved their market share through promotions, but in Maryland and Kansas, ESPN Bet’s promo is 35% of handle, in line with offers for the launch in Kentucky. On that note, Kelley said: “We think ‘ Bet Mode’ in the ESPN Media app will launch before the Super Bowl and could support further adoption and stickiness to ESPN Bet. Shares of the market gain are identical and promotional offers are normal in mature and fresh states, and the integrations have the potential to help the aforementioned ESPN Bet to stay away from the “pop and fade,” because investors are already focused on the next steps. On that note, Kelley commented: “A 10% run-rate share was achieved with limited integrations or marketing, leaving room for growth from here.” In this regard, the initial key conclusion indicates that even though it’s early, the presented metrics are greater than predictions of others and theirs operators and investors. In November, ESPN’s share came from DraftKings, BetMGM, and Caesars, while FanDuel gained one point of share, which we think is driven by NBA seasonality and increased marketing.”įurthermore, ESPN Bet has collected nearly 6% handle share in only half a month, which indicates a financial performance of nearly 10%, which is higher than the predicted 6% or 7%. In this regard, in a note to investors, Kelley wrote: “It’s our sense ESPN Bet could be growing the market through more casual and female bettors compared to other sportsbooks. In addition to lending a helping hand to ESPN Bet, Kelley also hypothesized that “the new platform was attracting more women,” as mentioned above.Īccording to the states that have published figures for November, sports betting handle saw an increase of nearly 15% on a monthly basis from nearly 2% per month in 2022. State figures published over the past week showed a “ strong share of ESPN Bet,” and that its range is showing to be bigger than expected, according to Shaun Kelley. In addition, on this occasion, he also advertised the recently-launched Durango Casino & Resort, which draws 25,000 visitors daily. Betting on sports futures, props and lay betsĬasino News, Latest Casino and Gambling News, U.S.A., Las Vegas, New Hotels, World Casino News, North America Casino News, New online casinos, Gaming Industry News, Economy/Finance, Sports betting, Online Gambling News, North CarolinaĮSPN Bet seems to be increasing national sports wagering market because it tempts a large number of women, according to a global research analyst at Bank of America.

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